Featured Project:
Building a Network of Websites for Continuum Healthcare
Industry: Healthcare
Services: Website Design
Continuum Healthcare places patient-centered care at the core of its mission, creating an environment where patient satisfaction guides every decision. To bring that philosophy online, Towers Studio partnered with Continuum to design a modern, user-friendly corporate website along with individual websites for their 13 skilled nursing and rehabilitation facilities.
The corporate site was crafted to reflect Continuum’s overarching mission and culture, while each facility site was tailored to highlight the unique strengths, amenities, and services that make it stand out in its community. Our team ensured the network of sites maintained a unified brand presence while still giving each location its own distinct identity.
Complete
Website Redesign
Optimize for
Speed & SEO
Responsive
Mobile Design
Updated Server and Hosting
Challenges:
- Create visual consistency across all websites while still highlighting what makes each facility unique
- Develop unique SEO copy for each facility without diluting the core brand voice
- Present complex healthcare services in a way that is approachable for families and potential residents
Solutions:
- We developed a flexible design system with consistent layouts, typography, and color usage while allowing for custom photography, testimonials, and facility-specific content to bring individuality to each site.
- Our content strategy focused on local SEO by tailoring copy to each facility’s services, location, and community while weaving in Continuum’s patient-first messaging across all sites.
- We designed simplified navigation menus, service breakdowns, and easy-to-read calls-to-action to guide visitors toward key information such as admissions, amenities, and care programs.