Featured Project:
Rethinking, redesigning and improving the website of Green-Way Irrigation
Industry: Irrigation
Services: Website Design, Graphic Design, Photography, Print
Green-Way Irrigation is a family owned irrigation company located in Midland Park, New Jersey. They approached Towers Studio to help redesign and modernize their website in order to better showcase its services and attract new customers in the Bergen and Passaic County area.
Responsive Mobile Design
Optimize for Speed & SEO
Photography & Videography
Properly Set Up
For Their Brand
Challenges:
- Green-Way Irrigation's previous website was outdated, difficult to use, and lacked important content, calls-to-action, and visual elements that would attract new customers.
- Previous website was not optimized for search engines, and it used an outdated framework.
- They lacked professional photography and videography to showcase its services and team on its website.
- The navigation on the previous website was confusing and didn't guide new clients in a way that would help them find the information they were looking for.
Solutions:
- We completely redesigned the website with a modern and professional theme. We organized all of the services and content on the site to be more easily accessible, and we added new calls-to-action throughout the website.
- We updated the framework of the website and implemented new SEO tags throughout the site to improve its ranking on search engines.
- Our team visited the various job sites and took professional photos and videos of their crew and services to help them stand out online and social media.
- We reorganized the website's navigation and improved the visitor flow to ensure that every viewer could easily find what they were looking for.
